Letting Kids be Kids - Addressing the risks of using popular cosmetics on your kids.

Imagination comes alive when you live on a farm and nobody knows this better than Keeki™. Keeki™ and her friends have time for make-believe, letting their imaginations run wild. With thoughts of princesses, tiaras and pretty finger nails or battling pirates and swimming with mermaids, what child thinks about the potential danger of toxins often found in popular skin care and cosmetic products? Kids shouldn't have to think about these things. As parents, let’s let kids be kids and accept the responsibility of educating ourselves on what we expose our kids to.

When it comes to skin care, most of us don’t think about the health of our skin until we’re battling pimples or trying to smooth out wrinkles. However, the reality is that skin care is especially important for children.

Our skin is our largest organ. It’s our defense against the elements. Yet, on average, a child’s skin is 30% thinner than an adult’s and can absorb greater amounts of chemicals through the skin. Many chemicals common in skin care products are known to be harmful towards children. The Environmental Working Group published a national survey* regarding a child’s overexposure to chemicals like toluene, which is known to be a probable reproductive or developmental toxin. Parabens are suspected to disrupt hormones and benzyl alcohol is known to be a probable neurotoxin. You wouldn’t let your kids eat these! So why are most parents buying products, like shampoos, that contain harmful substances?

The simplest answer, because there are very few alternatives.

Keeki™ Pure and Simple is different. Our products offer parents a healthy alternative to the harsh chemicals found in most skin care products. In products like our Certified Organic Keeki™ Lip Balm (Orange Creamsicle), we use food-grade ingredients specially designed to keep lips healthy and protected. And the smell alone will make you want to eat it.

One whiff of our Non-Toxic Keeki™ Nail Polish and you’ll know it’s safe. Formaldehyde, toluene and acetone free, it’s odorless and hypoallergenic. It’s specially formulated from natural ingredients to dry to a hard, durable finish. And your girls will love our 10 awesome shades, including a glow in the dark polish—perfect for sleepovers!

Keeki™ also offers a Non-Toxic Keeki™ Nail Polish Remover for when your girls can’t decide on which color goes best with their princess tiara.

*For more information and to read more about the survey, visit the EWG’s Skin Deep website: http://www.cosmeticsdatabase.com/special/parentsguide/summary.php

Photo Credit: Tammra McCauley